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Twitter enters an age of brute-force marketing

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Mesiab Labs in Boise, Idaho, has its own Twitter-follower-building software called Hummingbird that uses keyword searches for tweets to automatically identify and follow Twitter users. (Photo courtesy of Mesiab Labs)


Through trial and error, Rich Bryda, seen here, developed a set of tactics that, he claims, allowed him to boost his Twitter following from 1,400 to 76,000 followers in less than three months. (Photo courtesy of Rich Bryda)

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Even before Ashton Kutcher earned the bragging rights to beating CNN in the race to reach 1 million Twitter followers, the frenzy to capture more followers inspired a cadre of Internet-marketing strategists and Web developers who sell “brute force” techniques to Twitter users looking to exponentially expand their following.