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Twitter enters an age of brute-force marketing

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Mesiab Labs in Boise, Idaho, has its own Twitter-follower-building software called Hummingbird that uses keyword searches for tweets to automatically identify and follow Twitter users. (Photo courtesy of Mesiab Labs)

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Through trial and error, Rich Bryda, seen here, developed a set of tactics that, he claims, allowed him to boost his Twitter following from 1,400 to 76,000 followers in less than three months. (Photo courtesy of Rich Bryda)

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Even before Ashton Kutcher earned the bragging rights to beating CNN in the race to reach 1 million Twitter followers, the frenzy to capture more followers inspired a cadre of Internet-marketing strategists and Web developers who sell “brute force” techniques to Twitter users looking to exponentially expand their following.


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