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Gay tourists are the objects of affection

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This brochure from the convention and visitors bureau in Bloomington, Ind., is an example of the city's innovative pitch to gays and lesbians. (Courtesy Bloomington Convention and Visitors Bureau)


Philadelphia is trying to attract gay and lesbian travelers through its "Philadelphia: Get Your History Straight and Your Nightlife Gay" ads. (Courtesy Greater Philadelphia Tourism Marketing Corporation)

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In recent months, gays and lesbians have been the target of aggressive marketing campaigns by states, cities and towns not usually associated with the gay community. That’s because many travel industry veterans think that gay tourists may be more immune to the recession.