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Pet models will work for food, praise

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Bocker the Labradoodle models an outfit at the Skybark Pre-Westminster Fashion Show in New York. (Photo courtesy of Marie Shelto)

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Bocker the Labradoodle has appeared in numerous ads, including this one for Tommy Hilfiger. (Photo courtesy of Marie Shelto)

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Bocker the Labradoodle has appeared in numerous ads, including this one for Target. (Photo courtesy of Marie Shelto)

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The backstage world of pet modeling reveals an industry in which the pay is peanuts (sometimes literally) and where fame—or at least a shot in the Sunday circulars—doesn’t come easily.


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