Skip to content

Are new ads for peanuts effective or just plain nutty?

Click thumbnail for high-resolution image

NPB_brandads2009-1a.jpg

Ads touting the health benefits of peanuts are cropping up in cities like New York and Chicago. (Image courtesy of Lawler Ballard Van Durand)

NPB_brandads2009-5a.jpg

The National Peanut Board believes that consumers are ready for a positive message about peanuts. (Image courtesy of Lawler Ballard Van Durand)

Click for text-only story

In the midst of a salmonella crisis, new ads are touting the health benefits of eating peanuts. It’s a message that crisis management veterans say could set back the peanut industry’s efforts to rebrand itself in the wake of a scandal.


back