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Acai: The $15 million berry

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Acai berries dangle from a tree in the Brazilian rainforest. (Photo courtesy of Sambazon)

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"Acai" is featured on the packaging of this cream, but it is not listed as one of the product's active ingredients on BORBA's Web site. (Photo courtesy of BORBA)

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Baskets of freshly harvested acai berries. (Photo courtesy of Zola Acai)

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A basket of freshly harvested acai berries. (Photo courtesy of Sambazon)

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A farmer harvests acai berries in the Brazilian rainforest. (Photo courtesy of Sambazon)

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Cancer cure. Skin rejuvenator. Weight-loss wonder. The health claims associated with the diminutive acai berry have helped to create a $15 million market around products containing the fruit. Now, as the Better Business Bureau steps in to warn consumers about acai scams, the plot thickens around one healthy—and very hyped—berry.


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