Skip to content

Scents and sensibility: Companies woo consumers with fragrant products

Click thumbnail for high-resolution image


Reebok has teamed up with Kool-Aid to make sneakers that are colored - and scented - like the sugary kids' beverage. (Courtesy of Reebok)


Christophe Laudamiel, perfumer for International Flavors and Fragrances, scented the air at the 2008 World Economic Forum in Davos, Switzerland. (Courtesy of International Flavors and Fragrances)

Click for text-only story

Get a whiff of this: With scientific research showing a strong link between smell and emotion, scents are being used to market products, create atmospheres and stimulate ideas. The nose knows.