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Scents and sensibility: Companies woo consumers with fragrant products

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Reebok has teamed up with Kool-Aid to make sneakers that are colored - and scented - like the sugary kids' beverage. (Courtesy of Reebok)

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Christophe Laudamiel, perfumer for International Flavors and Fragrances, scented the air at the 2008 World Economic Forum in Davos, Switzerland. (Courtesy of International Flavors and Fragrances)

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Get a whiff of this: With scientific research showing a strong link between smell and emotion, scents are being used to market products, create atmospheres and stimulate ideas. The nose knows.


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