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Iconic American brands see a boon in sales amid lackluster U.S. demand

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Golden Arches: symbol of a major American brand. (Photo by Manuel Cortazal)

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Coca-Cola bottles. (Photo by Manuel Cortazal)

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U.S.-based demand for iconic American brands (e.g., McDonald's, Coca-Cola) are no longer driving sales growth for their parent companies. Sales growth, and profits, are coming from overseas sales, where demand for iconic American brands is hot.


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