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Small anti-ad groups take on big billboard companies

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An AT&T billboard in San Francisco that has been "improved" by Billboard Liberation Front. (Courtesy of Billboard Liberation Front)


Steven Lambert, founder of Anti-Advertisement Agency, shows a sticker stencil that reads: "You don't need it." (Photo by Snejana Farberov)


Steven Lambert, founder of the Anti-Advertisement Agency, unrolls an information poster about illegal billboards. (Photo by Snejana Farberov)

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For years, the mammoth U.S. advertising industry has been sprinkling highways and city streets with hundreds of thousands of giant billboards throughout the country. Now, activist groups are springing up from California to New York to combat big-time advertisers by dragging them to court, sabotaging outdoor ads, or at least having a good laugh at their expense.