Nerdy no more, 'geek chic' emerges as the new brand of cool
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John Hodgman, left with Justin Long, has become the new nerd hero. From his appearances on Comedy Central's "The Daily Show" and Apple's television ads, Hodgman has developed a significant fan base, and televison shows are taking note. (Photo Courtesy of Apple Computer)
John Hodgman, of Comedy Central's "The Daily Show" and Apple's television ads, has become the new nerd hero. He has developed a significant fan base, and television shows are taking note. (Photo Courtesy of Comedy Central)
John Hodgman, of Comedy Central's "The Daily Show" and Apple's television ads, has become the new nerd hero. He has developed a significant fan base, and television shows are taking note. (Photo Courtesy of Comedy Central)
John Hodgman, the PC Guy in Apple’s TV Ads, has inspired a new brand of nerd hero. In a society obsessed with makeovers, the "geek" has remained unabashedly himself: earnest, awkward, bumbling. And he's finally getting noticed.
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