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Nerdy no more, 'geek chic' emerges as the new brand of cool

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John Hodgman, left with Justin Long, has become the new nerd hero. From his appearances on Comedy Central's "The Daily Show" and Apple's television ads, Hodgman has developed a significant fan base, and televison shows are taking note. (Photo Courtesy of Apple Computer)

Hodgman_Long_07_02142008.jpg

John Hodgman, of Comedy Central's "The Daily Show" and Apple's television ads, has become the new nerd hero. He has developed a significant fan base, and television shows are taking note. (Photo Courtesy of Comedy Central)

Hodgman_Long_08_02142008.jpg

John Hodgman, of Comedy Central's "The Daily Show" and Apple's television ads, has become the new nerd hero. He has developed a significant fan base, and television shows are taking note. (Photo Courtesy of Comedy Central)

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John Hodgman, the PC Guy in Apple’s TV Ads, has inspired a new brand of nerd hero. In a society obsessed with makeovers, the "geek" has remained unabashedly himself: earnest, awkward, bumbling. And he's finally getting noticed.


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