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Feeling unusually attached to that iPod? A new study explains why

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A man talks on his cell phone as he holds his portable digital music player. (Photo by Katherine Bindley)

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A man talks on his cell phone as he holds his portable digital music player. (Photo by Katherine Bindley)

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Tom Hanks did it in Cast Away when he called a volleyball “Wilson.” Now a new study says that people who humanize their iPods, BlackBerrys and laptops may also be longing for companionship.


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