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News Flash: USB Drives Are Groovy

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Photographer Monte Isom's newest self-promotion piece, a customized USB flash drive, is winning accolades and job assignments. Isom is one of a growing number of artists and musicians using USBs to market their creative work. (Ylva Ereval/Courtesy of Monte Isom)

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How do you get the attention of a busy person? Try a USB flash drive, the latest--and grooviest--marketing tool. As prices have dropped, artists and musicians are loading them up with creative data and distributing them to potential clients.