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It's up, it's in! University bookstores cash in on instant championship souvenirs

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Since the University of Florida Bookstores began selling swim wear in the last couple of years, the bikinis and board shorts have been popular items. (University of Florida Bookstores)

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The real March Madness: University bookstores place contingency orders with Nike and other sports outfit makers that go into production as soon as the final buzzer sounds, and their school locks in the championship.