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Shoe fitting device made since 1927 still a perfect fit

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An American classic, the Brannock Device is the only product a small company in Syracuse has made since 1926. (Courtesy of Brannock Device Co. Inc.)

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Sal Leonardi, president of Brannock Device Co. Inc., stands next to stacks of Brannock devices. (Reuven Fenton/CNS)

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Richard Amado Jr., an employee at Brannock Device Co. Inc, shelves newly-buffed Brannock devices. (Reuven Fenton/CNS)

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Tim Follett, vice president of the Brannock Device Co. Inc., holds a '20's-era device (right) and a brand new one. (Reuven Fenton/CNS)

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Remember when you were a kid and you'd get your foot measured with that metal thing at the shoe store? It's called the Brannock Device, and it's the only product that a small company in Syracuse, N.Y., has made since 1927. Sales have been strong, but overseas competition has been increasingly narrowing profits.


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