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Nixing the patch: Smokers quit cold turkey

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Nicotine replacement products are an estimated $1 billion annual industry in the United States. (Ken Millstone/CNS)


The surgeon general recommends that smokers quit using nicotine replacement products, but studies show that most ex-smokers quit cold turkey. (Ken Millstone/CNS)

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The government says the nicotine patch and nicotine gum are the best way to quit smoking. But some researchers are casting doubt on their effectiveness--and a growing number of cold turkey quitters agree.