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What do women want? And why is it always pink?

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Pink today: the Motorola SLVR cell phone comes in a ladylike pink as well as the standard black. (Sarah Feightner/CNS)

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Classic pink: before they're old enough for pink gadgets, girls can shop the pink Barbie aisle. (Sarah Feightner/CNS)

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From cellphones to game systems, entertainment and tech companies are targeting a new market--women--with an old tactic: the color pink. But is that what women really want?


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